The Influence of Product Quality, Price, and Promotion on Purchase Decisions on Women's Bags at Flicka Bag's Store
Pengaruh Kualitas Produk, Harga, dan Promosi terhadap Keputusan Pembelian Konsumen pada Tas Wanita di Toko Flicka Bag's
DOI:
https://doi.org/10.21070/ups.2069Keywords:
Product Quality, Price, Promotion, Purchase DecisionAbstract
This study aims to determine the effect of product quality, price, and promotion on purchasing decisions for women's bags at Flicka Bag's shop. This study uses quantitative research by testing the hypothesis. The sample used in this study were 100 consumers visited and bought women's bags at Flicka Bag's stores. The data analysis technique used in this study is multiple linear regression analysis, coefficient of determination (R2), t test, F test, and classical assumption test using SPSS statistical software version 22.0. The results of this study prove that product quality influences the decision to buy women's bags at Flicka Bag's shop. Prices affect the decision to buy women's bags at Flicka Bag's stores. promotions influence the decision to buy women's bags at Flicka Bag's stores. Thus it can be concluded that the variable product quality, price, and promotion simultaneously influence the purchasing decision for women's bags at Flicka Bag's stores.
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