Twitter Visualitation of Healthy Catering Food Promotion Strategy
Visualisasi Twitter Tentang Strategi Promosi Catering Makanan Sehat
DOI:
https://doi.org/10.21070/ups.2042Keywords:
Twitter, Taste, SubscribeAbstract
This analysis aims to determine whether there are differences in marketing strategies and which strategy is superior between the two health catering industries. With Twitter as an intermediary for data collection, where Twitter is a social media with the fastest spread of news through trending topics. They used a qualitative method by utilizing Social Network Analysis (SNA) and assisted by several supporting tools such as Gephi, Wordji, Notepad++, and Dictionary to facilitate researchers in analyzing the data obtained so that it is concrete and relevant. From the visualization of Twitter user tweet data, it was found that Twitter users talk more about Yellowfit Kitchen health catering than Gorrygourmet, as evidenced by the large amount of data visualization obtained. Then the average customer chooses to subscribe to Yellowfit Kitchen's healthy catering for dietary purposes. While Gorrygourmet health catering customers subscribe to health catering with the aim of maintaining a healthy lifestyle.
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