Consumer Purchase Intention for Imported Used Clothes (Thrift) in Sidoarjo City
Minat Beli Konsumen terhadap Pakaian Baju Bekas Impor (Thrift) di Kota Sidoarjo
DOI:
https://doi.org/10.21070/ups.1900Keywords:
Trend, Product Quality, Product Limitations, Purchase Intention, Imported Used ClothesAbstract
The purpose of this study was to determine the effect of consumer buying interest in used clothing products through trends, product quality and product limitations in Sidoarjo. Research using quantitative methods descriptive research type with sampling using Random Sampling method with the number of samples in this study as many as 96 respondents. This study uses data collection techniques by distributing questionnaires. The data analysis technique used in this research is multiple linear regression analysis using SPSS statistical tools. The results of this study indicate that Trends, Product Quality, and Product Limitations affect consumer buying interest in used clothing products in Sidoarjo city.
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