Utilization of Social Network Analysis to Analysis Content Beauty Influencer on the Twitter Application
Pemanfaatan Social Network Analysis untuk Menganalisis Konten Beauty Influencer pada Aplikasi Twitter
DOI:
https://doi.org/10.21070/ups.1861Keywords:
Beauty Influencer, Skincare Review, Makeup Tutorials, Cosmetics, Makeup ChallengeAbstract
This research was conducted to determine the interaction analysis of Beauty Influencer social networks on Twitter users who focused on Beauty Influencers. This type of research was qualitative descriptive with the SNA method. Researchers use secondary data from Twitter—data collection techniques through data collection techniques, data preprocessing, analysis, and data visualization. The results show that Beauty Influencers are connections with nodes that can build social networks between influencers and audiences. This study costribution can be used as a marketing strategy to increase the beauty business's competitiveness. The implication is to increase brand awareness because they get exposure from influencer followers, build audience trust in products, and increase sales. Further research on Beauty Influencer content should be conducted with different and more complete methods.
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