Followers Reception of Anies Baswedan's Image on the @pinterpolitik Account
Resepsi Followers Terhadap Citra Anies Baswedan di Akun @pinterpolitik
DOI:
https://doi.org/10.21070/ups.1859Keywords:
Reception Analysis, Instagram, Followers, Political CommunicationAbstract
Political content on Instagram can build opinions for those who access it. This study aims to describe followers' reception of Anies Baswedan's image as a presidential candidate on the @pinterpolitik account. Qualitative research method with an interpretative paradigm. Data analysis to conclude the reception of @pinterpolitik account followers. Data collection techniques using in-depth interviews. Informants were selected based on purposive sampling technique. Reception analysis to find out the subject's implications for messages in mass media. The theory of decoding and encoding divides three positions of followers: dominant, negotiation, and opposition. The results showed that followers were in a dominant position in receiving Anies Baswedan's information on the @pinterpolitik account. This is based on the independence of the @pinterpolitik account in disseminating information that has reliable sources. Followers of @pinterpolitik positively assess Anies Baswedan's image as an intellectual figure, organized rhetoric, narrating according to data, and a religious figure.
Downloads
References
A. A. Munzir, “Beragam Peran Media Sosial dalam Dunia Politik di Indonesia,” j. gov. soc. politicol., vol. 7, no. 2, p. 173, Nov. 2019, doi: 10.31289/jppuma.v7i2.2691.
M. Qadri, “PENGARUH MEDIA SOSIAL DALAM MEMBANGUN OPINI PUBLIK,” qaumiyyah, vol. 1, no. 1, pp. 49–63, Jun. 2020, doi: 10.24239/qaumiyyah.v1i1.4.
B. Siregar, A. Z. Abdullah, and O. Solihin, “RESEPSI MAHASISWA MERESPON PEMBERITAAN ANIES BASWEDAN SEBAGAI CALON PRESIDEN,” vol. 6, 2022.
S. Hall, Culture, media, language working papers in cultural studies, 1972-79. London, [Birmingham]: Routledge ; in association with the Centre for Contemporary Cultural Studies, University of Birmingham, 2006.
M. Qadaruddin and W. Bakri, “Postmillenial Netizens’ Reception of Da’wah Messages on Social Media,” Komunika J. Dakwah dan Komun, vol. 16, no. 2, pp. 117–128, Oct. 2022, doi: 10.24090/komunika.v16i2.6428.
M. A. I. B. Y. Yuting Xie, “An Overview Of Stuart Hall’s Encoding And Decoding Theory With Film Communication,” Jan. 2022, doi: 10.5281/ZENODO.5894796.
J. Storey, Ed., What is cultural studies? a reader. London ; New York : New York, NY: Arnold ; Distributed exclusively in the USA by St. Martin’s Press, 1996.
M. AM, “Periklanan komunikasi pemasaran terpadu,” Jakarta: Penerbit Kencana, 2010.
R. B. Satria and A. Rochmaniah, “Reception Of Umsida Students To ‘Umsida1912 Instagram’ As A Media Of Information On Umsida Students ’Activities,” acopen, vol. 5, Aug. 2021, doi: 10.21070/acopen.5.2021.1942.
F. F. Maulyan, D. Yuniati Drajat, R. Y. Angliawati, and D. Sandini, “PENGARUH SERVICE EXCELLENT TERHADAP CITRA PERUSAHAAN DAN LOYALITAS PELANGGAN: THEORETICAL REVIEW,” j. sains manaj., vol. 4, no. 1, pp. 8–17, Feb. 2022, doi: 10.51977/jsm.v4i1.660.
M. A. HADI, “ANALISIS RESPONS WARGANET TERHADAP PEMBERITAAN PEMILU 2024 (STUDI KASUS INSTAGRAM MEDIA@ PINTERPOLITIK),” 2022.
G. R. Somantri, “MEMAHAMI METODE KUALITATIF,” Makara Hubs-Asia, vol. 9, no. 2, p. 57, Dec. 2005, doi: 10.7454/mssh.v9i2.122.
I. Agusta, “Teknik pengumpulan dan analisis data kualitatif,” Pusat Penelitian Sosial Ekonomi. Litbang Pertanian, Bogor, vol. 27, no. 10, 2003.
I. Lenaini, “TEKNIK PENGAMBILAN SAMPEL PURPOSIVE DAN SNOWBALL SAMPLING,” Historis : Jurnal Kajian, Penelitian dan Pengembangan Pendidikan Sejarah, vol. 6, no. 1, pp. 33–39, Jun. 2021, doi: 10.31764/historis.v6i1.4075.
A. Rijali, “ANALISIS DATA KUALITATIF,” Alhadharah: Jurnal Ilmu Dakwah, vol. 17, no. 33, pp. 81–95, Jan. 2019, doi: 10.18592/alhadharah.v17i33.2374.
S. Hall, “Encoding and decoding in the television discourse,” in CCCS selected working papers, Routledge, 2007, pp. 402–414.
A. Shaw, “Encoding and decoding affordances: Stuart Hall and interactive media technologies,” Media, Culture & Society, vol. 39, no. 4, pp. 592–602, May 2017, doi: 10.1177/0163443717692741.
A. Haris, A. Amalia, K. Hanafi, and J. J. T. Tambusai, “CITRA POLITIK ANIES BASWEDAN DI MEDIA MASSA,” Jurnal Ilmu Komunikasi, vol. 7, no. 2, 2022.
Chely Aulia Misrun, E. Haerani, M. Fikry, and E. Budianita, “Analisis sentimen komentar youtube terhadap Anies Baswedan sebagai bakal calon presiden 2024 menggunakan metode naive bayes classifier,” CoSciTech, vol. 4, no. 1, pp. 207–215, Apr. 2023, doi: 10.37859/coscitech.v4i1.4790.
A. Anjani, “Akun Instagram@ Pinterpolitik Sebagai Platform Literasi Digital (Studi Deskriptif Kualitatif Pada Pinterpolitik. com),” Universitas Brawijaya, 2019.
Y. Maulana, A. Mu’arifah, and S. E. Nanda, “PENGARUH MEDIA SOSIAL INSTAGRAM @PINTERPOLITIK TERHADAP KEBUTUHAN INFORMASI POLITIK GENERASI Z”.
Downloads
Additional Files
Posted
License
Copyright (c) 2023 UMSIDA Preprints Server
This work is licensed under a Creative Commons Attribution 4.0 International License.
