The Effect of Product Quality, Price and Location on Home Purchase Decisions
Pengaruh Kualitas Produk, Harga, dan Lokasi Terhadap Keputusan Pembelian Rumah
DOI:
https://doi.org/10.21070/ups.1848Keywords:
Product Quality, Price, Location, Purchase DecisonAbstract
The purpose of the research is to find out whether product quality, price, and location have a partial and simultaneous influence on the decision to buy a house. The data used in the study were obtained from distributing questionnaires to respondents via the Google form. The research sample is 96 respondents. The method used in this study is a survey method using SPSS version 26. for windows. validity test, reliability test, normality test, multicollinearity test, autocorrelation test, heteroscedasticity test, multiple linear regression test, t test, F test and test of the coefficient of determination. So the results are: (1) product quality has a partially significant effect on home buying decisions (2) price has a partially significant effect on home buying decisions (3) location has a partially significant effect on home buying decisions. (4) product quality, price, and location simultaneously have a significant effect on home buying decisions.
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