Representation of Indonesian Culture in Bodrex Advertisements in 2022 (Semiotic Analysis)
Representasi Budaya Indonesia dalam Iklan bodrex Tahun 2022 (Analisis Semiotika)
DOI:
https://doi.org/10.21070/ups.1826Keywords:
Cultural Representation, Advertising, Bodrex, Semiotic AnalysisAbstract
This study aims to analyze the representation of Indonesian culture in Bodrex 2022 advertisements using a semiotic analysis approach. Through this study, researchers want to understand how Indonesian culture is represented in the advertisement, and how cultural symbols and signs are used in the context of the advertisement. The research method used is semiotic analysis, which involves in-depth observation of Bodrex 2022 advertisements. Based on this analysis, researchers will identify semiotic elements used in advertisements, such as images, words, and music, and analyze the meanings contained in them. inside. This research will reveal how Bodrex 2022 advertisements represent Indonesian culture, whether through the use of traditional symbols, the use of language, or through story themes that describe the daily lives of Indonesian people. The research is entitled Representation of Indonesian culture in Bodrex advertisements in 2022.
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