Changes in Students' Reading Interest from Conventional Media to Digital Media
Perubahan Minat baca Mahasiswa dari Media Konvensional ke Media Digital
DOI:
https://doi.org/10.21070/ups.1801Keywords:
Students, Reading Interest, Digital MediaAbstract
In the current era of technological development, there has been a decline in the habit of reading books.These changes can be seen in generation Z or network generation, this generation is a generation that is used to technology. This study aims to analyze changes in interest in reading digital media in generation Z that occur in college students. This research uses the Use and Gratification theory which explains how the use of media plays a role in the use of a medium. The method used is descriptive qualitative method, this method uses in-depth interviews and observations as research. The results of the study concluded that students' current interest in reading is not decreasing or decreasing but has changed from using conventional media such as books, magazines and newspapers to now using digital media which is considered faster in finding the desired information.
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