The Influence of the Nct Dream Brand Ambassador on Purchasing Decision for Somethinc Products
Pengaruh Brand Ambassador Nct Dream Dalam Keputusan Pembelian Produk Somethinc
DOI:
https://doi.org/10.21070/ups.1800Keywords:
Brand Ambassador, Purchasing Decision, K-PopAbstract
The Indonesian public is increasingly aware of the importance of maintaining good health in order to promote good looks. Among the pervasiveness of beauty in Indonesia is the increasingly global Korean drama and Korean pop culture. The research is useful to know how much NCT dream influences as a brand ambassador of the decision to buy some thinc on the surabaya and sidoarjo sphere. The study will be conducted using an associative method with a quantitative approach. Data gathering through the questionnaire with 60 responders, shedding sampling techniques. Data analysis with simple linear regression. Research results have concluded that there is a significant impact on the decision of buying somethinc products using the brand ambassador NCT dream strategy
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