Motives for Using the Iphone as a Symbolic Marker of Youth Identity on instagram
Motif Penggunaan Iphone sebagai Symbolic Marker Identitas Remaja di Instagram
DOI:
https://doi.org/10.21070/ups.1751Keywords:
Smartphone, Instagram, Identity, AdultAbstract
This study aims to determine the motives for using the iPhone as a symbolic marker of adolescent identity on Instagram. Because the Iphone has a clear market share that makes the Iphone remain stable in its use. The theory used in analyzing this research is the theory of communication motives. This researcher uses a qualitative approach with netnography methods. the population in this study were all students from SMA 1 Krembung who used IPhone smartphones and were active in Instagram social media as many as 5 respondents who were used as research samples. Methods of data collection is done by conducting interviews. The results of this study indicate that the motives for using the Iphone in SMA 1 Krembung students are seen from personal branding behavior through 2 ways: mirror selfies and Instagram stories about daily activities.
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