Dwi Febrianto's Personal Branding in Dwiwoii's Youtube Channel
Personal Branding Dwi Febrianto Dalam Channel Youtube Dwiwoii
DOI:
https://doi.org/10.21070/ups.1643Keywords:
Youtube, Personal Branding, DwiwoiiAbstract
Mobile Legends is one of the MOBA games that is currently popular. Therefore, many take advantage of this opportunity to become a content creator who discusses this game. One of the YouTube content creators named Dwi Febrianto who presents content in the form of gameplay from one of the heroes in the Mobile Legends game. The purpose of this study is to explain the personal branding of dwi febrianto in the Mobile Legends game. This research uses descriptive qualitative methods by focusing on knowing the form of Dwi Febrianto's personal branding through his YouTube account. Supported by Peter Montoya's eight Personal Branding concepts. The collection technique used documentation. The results of the study show that Dwi Febrianto's personal branding fulfills the eight main concepts, namely Specialization, Leadership, Personality, Difference, Visible, Unity, Firmness, Good name.
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