Perception of Instagram Followers @disperpusip_sidoarjo as a Library Promotion Media
Persepsi Followers Instagram @disperpusip_sidoarjo sebagai Media Promosi Perpustakaan
DOI:
https://doi.org/10.21070/ups.1641Keywords:
Social Media, Instagram, Perception, PromotionAbstract
This research focuses on how followers of Instagram @disperpusip_sidoarjo perceive the Instagram account as a library promotion media. This research uses a descriptive qualitative approach using in-depth interview and observation techniques. Informants or subjects in the study were followers of the @disperpusip_sidoarjo Instagram itself who were active in visiting and viewing content shared by the Instagram account. The results of the research obtained are the positive perceptions and influences of the followers concerned, although there are still some things that still have to be improved to be even better in the future. But the purpose of the promotion carried out by Instagram @disperpusip_sidoarjo has been achieved. That is, there is a positive response from the results of interviews by 5 informants that have been conducted, From this description it can be concluded that the promotion carried out by the @disperpusip_sidoarjo Instagram account has been classified as successful.
Downloads
References
N. D. Purwa and H. Suksmawati, “Persepsi Generasi Milenial Terhadap Hari Belanja Online Nasional Pada E-Commerce Shopee,” Expo. J. Ilmu Komun., vol. 5, no. 1, p. 16, 2022, doi: 10.33021/exp.v5i1.3533.
A. P. J. I. APJII, “Profil Internet Indonesia 2022,” 2022. [Online]. Available: apjii.or.id.
R. Widiastuti Niken and S. Meiningsih, Memaksimalkan Penggunaan Media Sosial Dalam Lembaga Pemerintah, Cetakan 1. Jakarta Pusat: Direktorat Jenderal Informasi dan Komunikasi Publik, Kementerian Komunikasi dan Informatika, 2018.
P. Chyntia and S. Rahmadanita, “Pengaruh Konten Instagram Story Dan Persepsi Manfaat Terhadap Kepercayaan Zodiak ( Studi Kasus Pengikut Instagram the Effect Instagram Story Content and Perception of Usefulness To Zodiac Beliefs ( Case Study on Instagram Followers,” MEDIALOG J. Ilmu Komun., vol. 4, no. 1, pp. 178–185, 2021.
M. A. Rizaty, “Pengguna Instagram Indonesia Terbesar Keempat di Dunia,” 2022. https://dataindonesia.id/Digital/detail/pengguna-instagram-indonesia-terbesar-keempat-di-dunia.
G. Garaika and W. Feriyan, “Promosi Dan Pengaruhnya Terhadap Terhadap Animo Calon Mahasiswa Baru Dalam Memilih Perguruan Tinggi Swasta,” J. Aktual, vol. 16, no. 1, p. 21, 2019, doi: 10.47232/aktual.v16i1.3.
N. Achidah, M. M. Warso, and L. B. Hasiolan, “Pengaruh promosi, harga dan desain terhadap keputusan pembelian sepeda motor Mio GT,” J. Manage., vol. 2, no. 2, pp. 1–17, 2016.
R. Mainanda, “Pemanfaatan Instagram Sebagai Media Promosi Hotel Di Kota Pekanbaru ( Studi Akun Instagram @ Mitrahotelpku ),” 2021.
J. Rakhmat, PSIKOLOGI KOMUNIKASI EDISI REVISI, 1st ed. Bandung, 2018.
A. D. Utami, M. Farid, and A. F. Sonni, “Persepsi Ibu Rumah Tangga terhadap Serial Drama Televisi Elif di SCTV (Riset Audiens di Kelurahan Caile Kabupaten Bulukumba),” KarebaJurnal Ilmu Komun., vol. 8, no. 1, pp. 150–168, 2019.
R. D. Sahafaruddin, “UPT . PERPUSTAKAAN UNIVERSITAS TANJUNGPURA Scholar Perception of Library Tanjungpura University,” J. Tesis PMIS-UNTAN-PSS-2013, pp. 1–12, 2013.
T. P. Pangaribuan, “Pengaruh Kredibilitas Vanesha Prescilla Sebagai Celebrity Endorser Terhadap Proses Persepsi Konsumen Atas Merek Oppo,” pp. 1–125, 2021.
S. Keliwar and A. Nurcahyo, “Jurnal Manajemen Resort dan Leisure Vol. 12, No. 2, Oktober 2015 Motivasi Dan Persepsi Pengunjung Terhadap Obyek Wisata Desa Budaya Pampang Di Samarinda,” J. Manaj. resort, vol. 12, no. 2, pp. 10–27, 2015.
I. Insanni and P. Febriana, “Analisis Persepsi Pada Followers Akun @coffeeineseeker Sebagai Sumber Informasi Tentang Coffee Shop,” J. Spektrum Komun., vol. 10, no. 2, pp. 148–159, 2022, doi: 10.37826/spektrum.v10i2.240.
M. W. Effendi, Y. Hendra, and A. Matondang, “Persepsi Masyarakat tentang Citra Pemerintah Kota Medan Melalui Akun Media Sosial Instagram @humas_pemkomedan,” Perspektif, vol. 8, no. 1, p. 20, 2019, doi: 10.31289/perspektif.v8i1.2541.
Sugiyono, METODE PENELITIAN kuantitatif, kualitatif, dan R&D, 26th ed. Bandung: Alfabeta, 2017.
D. Mulyana, Ilmu Komunikasi : Suatu Pengantar, Cet. 2. Bandung: PT. Remaja Rosdakarya, 2005.
Downloads
Additional Files
Posted
License
Copyright (c) 2023 UMSIDA Preprints Server
This work is licensed under a Creative Commons Attribution 4.0 International License.
