Factors E-WOM, Shopping Lifestyle and Fashion Involvement on Impulsive Purchases of Fashion Products at Tiktok Shop
Faktor E-WOM, Gaya Hidup Berbelanja dan Fashion Involvement Terhadap Pembelian Impusif Produk Fashion Pada Tiktok Shop
DOI:
https://doi.org/10.21070/ups.1636Keywords:
Electronic Word of Mouth, Shopping Lifestyle, Fashion Involvement, Impulse BuyingAbstract
Tiktok social media which has utilized technology for social ecommerce. Social media advances can provide opportunities for businesses to market products through the distribution of short video content containing product information. This research aims to determine how much influence electronic word of mouth, shopping lifestyle and fashion involvement have on impulse buying decisions. This research uses quantitative methods. The sample of this study amounted to 100 respondents with criteria: have shopped for fashion products at Tiktok Shop and are located in Sidoarjo City. The sampling technique used nonprobability sampling with purposive sampling. Data collection techniques by distributing questionnaires online via Google. this study uses data analysis techniques using the help of the SPSS 25 software program. The results of the study prove that E-wom has an effect on impulse purchases, Shopping Lifestyle affects Impulse Purchases, and Fashion Involvement affects Impulse Purchases of fashion products on Tiktok Shop social media.
Downloads
References
C. M. Annur, “Jumlah Pengguna TikTok Terus Bertambah, Ini Data Terbarunya,” databoks, 2022. https://databoks.katadata.co.id/datapublish/2022/09/06/jumlah-pengguna-tiktok-terus-bertambah-ini-data-terbarunya (accessed Dec. 02, 2022).
S. Nuryani, W. P. Pattiwael, and M. Iqbal, “Analisis Faktor-faktor yang Mempengaruhi Pembelian Impulsif pada Pengguna Aplikasi Tiktokshop,” J. Econ. Bus., vol. 6, no. September, pp. 444–451, 2022, doi: 10.33087/ekonomis.v6i2.567.
H. Sudarsono, Buku Ajar : Manajemen Pemasaran, Edisi 1. Jember: CV. Pustaka Abadi, 2020. [Online]. Available: https://books.google.co.id/books?hl=id&lr=&id=Z-fWDwAAQBAJ&oi=fnd&pg=PR5&dq= Sudarsono,+Heri.+2020.+Buku+Ajar:+Manajemen++Pemasaran.+Edisi+1.+Jember:+CV.+Pustaka++Abadi,&ots=4OV0gb-da2&sig=q0B7cN-WBzMz_Q1vkkLsQipvuaw&redir_esc=y#v=onepage&q= Sudarsono % 2C He
I. Novriady nurtanio, R. Bursan, D. Wiryawan, and I. Listiana, “The Influence of Shopping Lifestyle and Hedonic Shopping Motivation on Impulse Buying in Bukalapak E-Commerce,” J. Pemikir. Ekon. Syariah, vol. 02, no. 2, pp. 63–73, 2022.
G. T. Gunawan and T. Sitinjak, “Pengaruh Keterlibatan Fashion Dan Gaya Hidup Berbelanja Terhadap Pembelian Impulsif (Studi Terhadap Remaja Dan Pemuda DKI Jakarta),” J. Manaj. Pemasar., vol. 7, no. 2, pp. 109–123, 2018.
N. A. Anggraini and F. Anisa, “Pengaruh Shopping Lifestyle Dan Fashion Involvement Terhadap Impulsif Buying Pada Konsumen Shopee Fashion Magelang Dengan Positive Emotion Sebagai Variabel Mediasi,” UMMagelang Conf. Ser., no. ISSN 2662-94, pp. 317–327, 2020, [Online]. Available: http://journal.unimma. ac.id/index.php/conference/article/view/4202/1962
V. U. Tjhin and S. R. N. Aini, “Effect of E-WOM and social media usage on purchase decision in clothing industry,” ACM Int. Conf. Proceeding Ser., pp. 30–34, 2019, doi: 10.1145/3332324.3332333.
I. N. Basuki, Pengaruh electronic word of mouth, harga, dan pemberian hadiah terhadap keputusan pembelian: Studi pada konsumen Ghealsyshoes Malang Jawa Timur. 2021. [Online]. Available: http://etheses.uin-malang.ac.id/29967/
H. I. Sari, “Ekonomi & Keuangan Pengaruh Electronic Word Of Mouth Dan Potongan,” vol. 28, no. 1, pp. 1–9, 2021.
D. Perdana Oskar, R. Wenda Prinoya, W. Novita, and H. Johan, “E-Commerce, Literasi Keuangan dan Gaya Hidup terhadap Perilaku Konsumtif Berbelanja Online melalui Platform TikTok,” J. Ekobistek, vol. 11, pp. 442–447, 2022, doi: 10.35134/ekobistek.v11i4.434.
D. Amelia, Pengaruh big-five personality, konformitas, dan faktor demografi terhadap perilaku pembelian impulsif dalam berbelanja online pada wanita. 2019. [Online]. Available: http://repository.uinjkt.ac.id/ dspace/handle/123456789/46998
S. F. Febriani and N. Purwanto, “Pengaruh Shopping Lifestyle Dan Fashion Involvement Terhadap Impulse Buying Pada Konsumen Hijab Butik Rabbani Jombang,” JMD J. Ris. Manaj. Bisnis Dewantara, vol. 2, no. 2, pp. 53–62, 2019, doi: 10.26533/jmd.v2i2.372.
O. ARITIYA, “Pengaruh Hedonic Shopping Value, Online Store Beliefs Dan Shopping Lifestyle Terhadap Impulse Buying ( Studi Kasus Pada Karyawan Kantor Pusat PT Pelabuhan Indonesia III (Persero) Di Surabaya Pelanggan Marketplace Shopee),” vol. 13, no. 1, pp. 104–116, 2019.
M. D. K. Sari and N. N. K. Yasa, “Role of Hedonic Consumption Tendency Mediate the Effect of Fashion Involvement on Impulsive Buying,” Int. Res. J. Manag. IT Soc. Sci., vol. 8, no. 1, pp. 70–82, 2021, doi: 10.21744/irjmis.v8n1.1116.
N. Ummah and Siti Azizah Rahayu, “Fashion Involvement, Shopping Lifestyle dan Pembelian Impulsif Produk Fashion,” J. Penelit. Psikol., vol. 11, no. 1, pp. 33–40, 2020, doi: 10.29080/jpp.v11i1.350.
F. Wijoyo and T. Santoso, “Pengaruh Website Quality, Electronic Word of Mouth, Dan Hedonic Shopping Motivation Terhadap Impulse Buying Pada E-Commerce …,” Agora, vol. 10, no. 1, 2022, [Online]. Available:https://publication.petra.ac.id/index.php/manajemen-bisnis/article/view/12081%0Ahttps:// publication.petra.ac.id/index.php/manajemen-bisnis/article/viewFile/12081/10611
A. N. Ariffin and A. C. Februadi, “Pengaruh Electronic Word Of Mouth, Motivasi Belanja Hedonis, dan Fashion Consciousness Pengguna Tiktok terhadap Perilaku Pembelian Impulsif Produk Fashion Lokal,” Pros. Ind. Res. Work. Natl. Semin., vol. 13, no. 01, pp. 1024–1032, 2022, [Online]. Available: https://jurnal.polban.ac.id/ojs-3.1.2/proceeding/article/view/4365
Z. Umboh, L. Mananeke, and R. Samadi, “Pengaruh Shopping Lifestyle, Fashion Involvement, dan Sales Promotion Terhadap Impulse Buying Behavior Konsumen Wanita di MTC Manado,” J. EMBA, vol. 6, no. 3, pp. 1638–1647, 2018.
I. Sucidha, “Pengaruh Fashion Involvement, Shopping Lifestyle, Hedonic Shopping Value Dan Positive Emotion Terhadap Impulse Buying Produk Fashion Pada Pelanggan Duta Mall Banjarmasin,” At-Tadbir J. Ilm. Manaj., vol. 3, no. 1, pp. 1–10, 2019, doi: 10.31602/atd.v3i1.1705.
I. Adi, “Pengaruh Motivasi Belanja Hedonis, Gaya Hidup Berbelanja Dan Promosi Penjualan Terhadap Pembelian Impulsif Pada Konsumen E-Commerce Tokopedia Indonesia (Studi Kasus Di Surabaya),” vol. 7, 2022.
N. S. Bagheri and M. Mokhtaran, “The Impact of Electronic Word of Mouth on Online Impulse Buying Behvior on Zanbil Online Store,” J. Uran UA, no. 1, pp. 400–403, 2018.
A. A. Khokhar, P. A. baker Qureshi, F. Murtaza, and A. G. Kazi, “The Impact of Social Media on Impulse Buying Behaviour in Hyderabad Sindh Pakistan,” Int. J. Entrep. Res., vol. 2, no. 2, pp. 8–12, 2019, doi: 10.31580/ijer.v2i2.907.
A. Kusumaningsih, “Pengaruh Shopping Lifestyle Dan Fashion Involvement Terhadap Impulse Buying Behavior Konsumen Karita Muslim Square Yogyakarta,” 2018.
W. S. V, Metodologi penelitian bisnis ekonomi / V. Wiratna Sujarweni, Cetakan pe. Yogyakarta Pustaka Baru 2015, 2015.
R. Ananda, A. Ratnaningtyas, and G. R. Prihandini, “Pengaruh Gaya Hidup Hedonis Terhadap Impulsive Buying Pada Mahasiswi Pengguna E-Commerce Shopee,” pp. 67–77, 2021, [Online]. Available: https://prosiding.esaunggul.ac.id/index.php/semnaspsikologi/article/view/207/207
A. P. Ompi, J. L. Sepang, and R. S. Wenas, “Analisis Faktor-Faktor Yang Menyebabkan Terjadinya Pembelian Impulsif Produk Fashion Di Outlet Cardinal Mega Mall Manado Analyzing Factors Which Initiate Impulsive Buying of Fashion Products At Cardinal Mega Mall Manado Outlet,” J. EMBA, vol. 6, no. 4, pp. 2918–2927, 2018.
Downloads
Additional Files
Posted
License
Copyright (c) 2023 UMSIDA Preprints Server
This work is licensed under a Creative Commons Attribution 4.0 International License.
