Digital Marketing Against the Implementation of the Marketing Mix in Increasing Sales at Room Discount Promos at the Fave Sidoarjo Hotel
Pemasaran Digital Terhadap Penerapan Bauran Pemasaran Dalam Meningkatkan Penjualan Pada Promo Diskon Kamar Di Hotel Fave Sidoarjo
DOI:
https://doi.org/10.21070/ups.1624Keywords:
Digital Marketing, Marketing Mix, SaleAbstract
The research method used is a quantitative method with descriptive data analysis. As many as 50 respondents who had purchased a 20% room discount promo package at least once answered the questionnaire as the primary data source. Secondary data is also used in this study.The results showed that digital marketing carried out by Hotel Fave Sidoarjo to promote a 20% room discount promo received a "Very Good" rating. The application of the marketing mix to the 20% room discount promo also received a "Good" rating. It was found that there was a positive influence between digital marketing on the application of the marketing mix in the 20% room discount promo at Hotel Fave Sidoarjo. Thus, the results of this study indicate that digital marketing has a positive impact on the implementation of the marketing mix and can increase sales at the 20% room discount promo at Hotel Fave Sidoarjo
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