Community Communication Network in the Development of Nature Tourism in Pandean Trenggalek Village
Jaringan Komunikasi Masyarakat dalam Pengembangan Wisata Alam di Desa Pandean Trenggalek
DOI:
https://doi.org/10.21070/ups.1613Keywords:
Communication Network, Community, Opinion Leader, Pandean Village TourAbstract
Pokdarwis is a non-governmental organization that lives from the community to the community which aims to improve the village economy. The purpose of this research is to identify how the communication network is formed within the group and then how to find out the most influential actor and the communication network formed in the Pokdarwis of Pandean village. This study uses a quantitative descriptive method. The data analysis technique uses communication network techniques with the help of the UCINET application. The results of the study (a) The Nature Tourism Development Program in Pandean Village uses a communication network structure. (b) The roles of the communication network were found, namely opinion leader, bridge, gatekeeper, neglected and liaison, (c) There were 5 clicks, each of which had an opinion leader, (d) Key informants had an important role to invite and develop the participation of villagers pandean in Nature Tourism Development.
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