Reception Analysis of Millennial Female Followers @cerminlelaki on Confidential Content About Boyfriends
Analisis Resepsi Followers Wanita Milennial @cerminlelaki Pada Konten Curhat Tentang Pacar
DOI:
https://doi.org/10.21070/ups.1609Keywords:
Reception Analysis, Stuart Hall, Early Adult Femals, Instagram, @cerminlelakiAbstract
This study aims to see the analysis of audience reception or followers in interpreting the outpouring of male hearts displayed through photo content in @cerminlelaki Instagram account. The reception of millennial female followers used Stuart Hall's reception analysis. While the theory used to analyze this study is Encoding Decoding Stuart Hall. The method used in this study is descriptive qualitative in-depth interviews with data collection techniques on five millennial female informants on @cerminlelaki accounts. The results of this study showed that the five informants interviewed had different acceptance and understanding of some contents. And are in a negotiating position. The difference in acceptance and meaning stems from differences in social, cultural, experiential and environmental backgrounds.
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