The Influence of Customer Relationship Management (CRM), Service Quality, and Price on Consumer Satisfaction (Study on Consumers of Wedding And Rental Sound System Onde - Onde Audio Kemuning)
Pengaruh Customer Relationship Management (CRM), Kualitas Pelayanan, dan Harga terhadap Kepuasan Konsumen (Studi Pada Konsumen Wedding and Rental Sound System Onde – Onde Audio Kemuning)
DOI:
https://doi.org/10.21070/ups.1580Keywords:
Customer Relationship Management (CRM), Service Quality, Price, Consumer SatisfactionAbstract
This type of research is research that uses quantitative methods, because it uses research data in the form of numbers and is analyzed using statistics . The purpose of quantitative research is to show the relationship between variables and develop theories and hypotheses related to natural phenomena that occur. The research design used in this research is explanatory research which contains the process of explaining why and how a natural, scientific, social, cultural, and other event can occur. Symptoms, events, phenomena are assumed not to stand alone, but there are factors that cause it. This type of research is a type of survey research because it takes a sample from a population and uses a questionnaire as its main data collection tool. This research was conducted by researchers at the Onde – Onde Audio Kemuning Wedding and Sound System Rental located in Mojorejo Hamlet, Kemuning Village, Mojosari District, Mojokerto Regency.
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