Analysis of E-Service Quality and Electronic Word of Mouth on Purchasing Decisions on E-Commerce Shopee
Analisis E-Service Quality dan Electronic Word of Mouth Terhadap Keputusan Pembelian pada E-Commerce Shopee
DOI:
https://doi.org/10.21070/ups.1561Keywords:
E-Sevice Quality, Electronic Word of Mouth, Purchasing DecisionAbstract
This study aims to analyze the relationship between e-service quality and electronic word of mouthain with purchasing decisions. This type of research is explanatory research with quantitative methods. The research data is primary data derived from questionnaire answers involving 100 respondents who are the people of Sidoarjo district. The results of this study indicate that partially there is a significant positive effect on e-service quality and electronic word of mouth on purchasing decisions. This statement is evidenced by the results of the T-count of e-service quality of 5.302 and the T-count of electronic word of mouth of 3.045. It can be concluded that good e-service quality and good electronic word of mouth will have a positive and significant impact on purchasing decisions.
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