Tourism Communication Strategy in Forming Village Branding Ecotourism at Watu Kandang Park Pandean Village
Strategi Komunikasi Pariwisata dalam Membentuk Village Branding Ekowisata Taman Watu Kandang Desa Pandean
DOI:
https://doi.org/10.21070/ups.1543Keywords:
Communication Strategy, Tourism, Village BrandingAbstract
Tourism is a rapidly growing industry in Indonesia and is currently a source of employment and livelihood for many people especially in rural areas. This study uses a qualitative method that prioritizes data depth, by observing and describing the situation in the Pandean tourist village. This study aims to determine tourism communication using village branding used by the Pandean tourist village so that it can achieve success as hope 1 in the 2022 Tourism Village Award (ADWI) which is carried out by the ministry of tourism and creative economy. The results showed that the tourism communication strategy used was village branding or what is commonly called village branding using social media, including websites, Youtube, tiktok and Instagram, branding which has the most influence on tourism visits through the direct person to person testimonial method or word of mouth.
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