Effect of Product Quality, Price and Promotion About the Decision to Purchase a Motorcycle Seat at the Nasrul Jok Shop in Sidoarjo
Pengaruh Kualitas Produk, Harga dan Promosi terhadap Keputusan Pembelian Jok Motor pada Toko Nasrul Jok di Sidoarjo
DOI:
https://doi.org/10.21070/ups.1468Keywords:
Product Quality, Price, Promotion, Purchase DecisionAbstract
This research study aims to determine the effect of product quality, price and promotion on the decision to purchase motorcycle seats at the Nasrul Jok shop in Sidoarjo. This study uses a quantitative approach. Sampling in this study used an incidental sampling technique, with a total of 96 respondents from Nasrul jok consumers in Sidoarjo. Data collection techniques using questionnaires distributed through questionnaires. Data processing in this study used the SPSS 22 (Statistical Program for the Social Sciences) software program. The results of this study indicate that: product quality influences the decision to purchase motorcycle seats at the Nasrul seat shop in Sidoarjo, price influences the purchase decision for motorcycle seats at the Nasrul seat store in Sidoarjo, promotion influences the purchase decision for motorcycle seats at the Nasrul seat store in Sidoarjo.
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