Factors Influencing Generation Z Behavior in Usage Fintech Payment
Faktor–Faktor yang Mempengaruhi Perilaku Generasi Z dalam Penggunaan Fintech Payment
DOI:
https://doi.org/10.21070/ups.1383Keywords:
Perceived Usefullnes, Perceived Ease of Use, Social Influence, Perceived Security, Behavior Financial, Fintech Payment, Generation ZAbstract
The purpose of this research is to identify the factors that affect behavior financial be based perceived usefullnes, perceived ease of use, social influence, and perceived security. This research method uses quantitative research. The population using a S1 Management student batch 2019-2020 Muhammadiyah University of Sidoarjo. Non-probability sampling technique is used, specifically purposive sampling. The data collection technique used is a questionnaire or survey. Data collection technique make use of questionnaire. Data analysis techniques using PLS-SEM and by analysis method CFA. The results of the research can be concluded that the factors affecting behavior financial are PP1, PP2, PP3, PS1, PS2, PS3,PS4, SI5. The results hypothesis say that perceived usefullnes has a relationship to behavior financial, perceived ease of use has not relationship significant to behavior financial, social influence has a relationship significant to behavior financial, perceived security has a relationship significant to behavior financial.
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