Analysis of Instagram Content Marketing @aerosreet and @geoffmax in Building Brand Awareness
Analisis Content Marketing Instagram @aerosreet dan @geoffmax dalam Membangun Brand Awareness
DOI:
https://doi.org/10.21070/ups.1362Keywords:
Instagram, Content Marketing, Local Brand, Brand AwarenessAbstract
Nowadays, there are many local shoe brands that are popular in various circles, especially on Instagram. They attract with audience through the content and it will build brand awareness. Brand awareness arises when content marketing has a different concept from other similar brands, as well as consistency in content. This study aims to find out the elements of content marketing found on the Instagram @aerostreet and @geoffmax to build brand awareness. Some of these elements were put forward by Ružkevičius and Guseva (2006) which include relevance, informative, unique value, reliability, emotion, and intelligence. This research uses descriptive qualitative methods with data analysis techniques in the form of observation and documentation. The results of the study show that Instagram @aerostreet content applies more informative, trustworthy and unique content marketing elements. Whereas on the @geoffmax account, it contains more marketing content elements in the form of relevance, value, and emotion.
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