Motivation for Followers of Instagram Account @blacklist_akunpenipu Reference for Fraudulent Accounts
Motivasi Followers Akun @blacklist_akunpenipu sebagai Referensi Akun Penipuan
DOI:
https://doi.org/10.21070/ups.1352Keywords:
Followers, Reference, MotivationAbstract
An Instagram account is an application used to share photos and videos. Instagram content has effectiveness in changing visitor perceptions and influencing buying behaviour for a product or service being promoted. Social media audiences make it very possible for consumers to always be involved with a product or brand more deeply and broadly than before. The results of this study show that the role of publishing the @blacklist_akunpenipu account plays an important role, in buying and selling activities at the online shop, as well as its followers benefiting after becoming followers of the @blacklist_akunpenipu account so that they are more careful and wise in shopping for online shops.
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