Personal Branding Ahmad Muhdlor Ali (Gus Muhdlor) to Build Political Communication on Instagram Social Media
Personal Branding Ahmad Muhdlor Ali (Gus Muhdlor) untuk Membangun Komunikasi Politik di Media Sosial Instagram
DOI:
https://doi.org/10.21070/ups.1343Keywords:
Personal Branding, Mass Media, Political CommunicationAbstract
Social media is the best way to form personal identity, form personal branding. Social media Instagram is widely used with various contexts of purpose, one of which is the discussion of politics, politics is always a hot topic to discuss and has appeal among Instagram users, one of which is a young figure who also serves as Regent of Sidoarjo, H. Ahmad Muhdlor Ali, S.IP. who is very familiarly called Gus Muhdlor. This article aims to explain the strategies used by Gus Muhdlor in forming political communication on social media accounts in the form of Instagram. @ahmadmuhdlorali, Determine Who You Are, Determine What You Do, Position Yourself and Manage Your Brand. These four elements are always present in every Instagram post. This is what makes Gus Muhdlor's Personal Branding look quite good and forms an image as a regional head that the community dreams of.
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