Da'wah Communication Style with Games on Ustadz Abi Azkakia Through Live Tiktok
Gaya Komunikasi Dakwah dengan Game Pada Ustadz Abi Azkakia Melalui Tiktok
DOI:
https://doi.org/10.21070/ups.1333Keywords:
Gaya Komunikasi, Dakwah, Game Mobile Legend, TiktokAbstract
This research is motivated by the development of social media as a means of preaching. one of the Ustadz who has his own uniqueness is Ustadz Abi Azkakia who preaches by playing mobile legend games while live on Tiktok. This study uses a descriptive qualitative research method. In which the author describes the style of da'wah communication carried out by Ustadz Abi Azkakia on live streaming TikTok based on data obtained from following live streaming and analyzing video posts on his Tiktok account. This study aims to determine the communication style used by Ustadz Abi Azkakia with games in preaching on Tiktok media. The results showed that Ustadz Abi Azkakia used two types of communication styles, namely assertvie style (direct eye contact, likes humor, accepts opinions, expressions) and passive style (little expression, rarely eye contact, gentle).
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