Public Relations Strategy in Ultizing Social Media to Build PT Japfa Comfeed Budurans Company Image
Strategi Public Relations dalam Memanfaatkan Media Sosial untuk Membangun Citra Perusahaan PT Japfa Comfeed Buduran
DOI:
https://doi.org/10.21070/ups.1303Keywords:
Public Relations Strategy, Social Media, PT Japfa ComfeedAbstract
The purpose of this study is to analyze the Public Relations strategy in utilizing social media to build the corporate image of PT. Japfa Comfeed Buduran. This study applies a qualitative approach, with data collection techniques through interviews, observation and documentation, interactive analysis techniques by Miles and Huberman. The results of the study found that 1) Publication is a way of PR in disseminating information, ideas or ideas to the audience. Basically the main task of Public Relations is to create a positive image of the company in the eyes of the public. 2) Event (event), which is a form of activity carried out by PR in the process of disseminating information to the public. 3) News (message/news), namely information communicated to audiences that can be conveyed directly or indirectly. 4) Corporate identity (company image), namely the audience's perspective on a company for all activities carried out, etc.
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