Reconstruction of Political Memes on Instagram Account @PolitikalJokeId Roland Barthes' Semiotic Analysis
Rekontruksi Meme Politik pada Akun Instagram @PolitikalJokeId Analisis Semiotika Roland Barthes
DOI:
https://doi.org/10.21070/ups.1302Keywords:
Roland Barthes Semiotic Analysis, Political memes, political communication, InstagramAbstract
Memes are cultural units that spread quickly via the internet, memes are generally in the form of images, videos, or text that are disseminated via social media. There are several types of memes, but the focus of this research is political memes. This research was conducted on the Instagram account @PolitikalJokesId using Roland Barthes' Semiotic Analysis, namely research using signs and markers on an object as denotation and connotation. Research on the @PolitikalJokesId account It was found that the memes they uploaded to Instagram social media combined elements of humor and politics that were entertaining as well as providing information about current politics. And political memes can be an effective political communication tool in conveying political messages briefly and clearly
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