Student Perceptions Of Advertising Display Of Various Special Saving Menus #BTSGOFOOD For You
Persepsi Mahasiswa Terhadap Tampilan Iklan Beragam Menu Hemat Spesial #BTSGOFOOD Buat Kamu
DOI:
https://doi.org/10.21070/ups.1300Keywords:
Advertising, Gofood, BTS, Student, PerceptionAbstract
This study aims to find out how students of the Communication Studies Study Program perceive the appearance of various thrifty menu advertisements on Gofood with the BTS figure. This research uses descriptive qualitative method, using a purposive sampling technique, namely data collection techniques by determining special characteristics according to the object of research, so that informants can help with problems in research. the results of the research, the informant gave a perception by agreeing to the message in the advertisement . The informants' perceptions were influenced by advertising stimuli. The sensation in this study was that the informants found out the advertisement information. Atention, the ad attracts attention, because the ad uses the Korean Boyaband BTS by conveying a message in a unique Indonesian language. Interpretation, the actions taken by the informant at this stage were shown to be interested in using GoFood services, because of the message
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