Consumer Perceptions About GoFood Online Service Quality in Sidoarjo
Persepsi Konsumen Tentang Kualitas Layanan Online GoFood di Sidoarjo
DOI:
https://doi.org/10.21070/ups.1291Keywords:
Gofood, Service Quality, Consumer PerceptionAbstract
The research objective was to determine consumer perceptions about the quality of GoFood's online services in Sidoarjo. The type of research used in this study is a type of qualitative research. The subject of this research is consumer perception and research object of gofood services in the Sidoarjo area. The sampling technique used is purposive sampling technique. Source of data obtained from primary and secondary data. The location of the research was carried out in the Sidoarjo area. The data collection technique was carried out through interviews and observation, using the Miles and Huberman analysis techniques. Based on the results of the study it was found that service quality is a good or bad parameter of a service. As for what attracts consumers in choosing GoFood, namely the GoFood platform always provides fast service in delivering food, so that time for consumers feels more efficient.
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