Booklet Design for Acceptance of New Students as Promotional Media for SMA Muhammadiyah 2 Sidoarjo
Perancangan Booklet Penerimaan Peserta Didik Baru Sebagai Media Promosi SMA Muhammadiyah 2 Sidoarjo
DOI:
https://doi.org/10.21070/ups.1277Keywords:
Booklet, Media, PromosiAbstract
SMA Muhammadiyah 2 Sidoarjo an educational institution, combines solid academic education with the development of Islamic character and values. In the last two years, the number of students in this institution has decreased. Therefore, Smamda needs an effective promotional media to attract new students by utilizing digital technology, including design development and marketing content in the form of visual communication media. Booklets are the ideal medium for conveying information about this institution as they cover almost all the information and promotions they offer. With elegantly arranged layouts and images, booklets can communicate the contents of the promotion well. The research method uses the data collection method used in qualitative descriptive is direct observation and interviews at Smamda, then the design data is divided into two, namely: a.) Primary data and b.) Secondary data. The results of this booklet design are expected to be able to help promote Smamda more broadly.
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