The Role of the Instagram Account @hijab.ootdstyle as a Media Reference for Young Women’s Outfit of the Day
Peran Akun Instagram @Hijab.Ootdstyle sebagai Media Referensi Fashion Style Outfit of The Day Remaja Putri
DOI:
https://doi.org/10.21070/ups.1268Keywords:
Instagram Role , Fashion Style References , Outfit of the Day, Teenage GirlAbstract
The development of the internet that has become increasingly sophisticated is with the emergence of social media, one of which is the Instagram application which is a digital media that serves to upload photos or videos. One of them is by uploading an OOTD photo or Outfit of the day which is a term for a photo concept that displays clothes worn on a day and then uploaded on social media.. This study aims to determine how the role of instagram @hijab.ootdstyle as a media reference outfit of the day for young women. Research methods using descriptive qualitative research. The results of this study show the role of the Instagram account @hijab.ootdstyle as a reference media outfit of the day for young women has an influence in changing the style of dress
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