Analysis of the Rhetoric of Ustadz Adi Hidayat's Da'wah About Pancasila on the Adi Hidayat Official Youtube Channel
Analisis Retorika Dakwah Ustadz Adi Hidayat Tentang Pancasila di Channel Youtube Adi Hidayat Official
DOI:
https://doi.org/10.21070/ups.1262Keywords:
Adi Hidayat, Da'wah, Rhetoric, UAHAbstract
The large number of YouTube users makes it the right medium for preaching. One of the YouTube channels that is quite popular in spreading da'wah is the Adi Hidayat Official channel, which was founded by Ustadz Adi Hidayat, Lc., M.A. or who is familiarly called "UAH". Researchers apply research methods with descriptive qualitative methods. The analysis technique used by researchers uses semiotic analysis techniques. The subject used is Ustadz Adi Hidayat himself with observations of the style of da'wah rhetoric in delivering lectures on a video on the Adi Hidayat Official channel entitled "UAH, The Real Pancasilais" and Second, a video entitled "Short..... UAH Teaches Pancasila To Flag Traders who discussed "Pancasila" Based on the results and discussion it was explained that the two UAH videos had applied the five basic laws of rhetoric and also rhetorical principles according to Aristotle.
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