Meaning Construction “Indonesia’s Creative Culture” at @Folkative Instagram Account (Semiotic Analysis Ferdinand De Saussure)
Konstruksi Makna “Indonesia’s Creative Culture” pada Akun Instagram @Folkative (Analisis Semiotika Ferdinand De Saussure)
DOI:
https://doi.org/10.21070/ups.1256Keywords:
Meaning Construction, Creative Culture, InstagramAbstract
This study uses a qualitative descriptive method with Ferdinand de Saussure's semiotic approach, in which the sign system and each sign consists of 2 components, namely the signified and the signifier which are important principles in Saussure's theory. In this study, researchers used a constructivist paradigm. in the form of verbal and non-verbal communication, so that through this model the author can analyze the meaning and signs of verbal and non-verbal messages on the Instagram account @folkative in describing "Indonesia's Creative Culture" Of the two posts chosen by the researcher, the two posts describe how "Indonesia's Creative Culture" is what Folkative wants to describe. And in these posts there is a group that addresses a phenomenon with innovative things, ITB visual communication design students with their cosplay phenomena, and the Pandawara Group with the dirty phenomenon of Pandawa Beach.
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