Analysis of Female Audience Receptions Regarding Beauty on the Nanda Arsyinta Youtube Channel
Analisis Resepsi Penonton Wanita Mengenai Kecantikan di Channel Youtube Nanda Arsyinta
DOI:
https://doi.org/10.21070/ups.1252Keywords:
Reception Analysis, Youtube, S-O-R TheoryAbstract
Beauty is a word that can never be separated from a woman. They always want to give charm to make it look beautiful and attractive to people who see it. Beauty itself can be divided into two categories, such as:Inner Beauty, while Outer Beauty, namely physical attractiveness which includes physical elements As in the reception of female viewers about beauty on the Nanda Arsyinta YouTube channel. The purpose of this study was to find out the reception of the female audience regarding beauty on the Nanda Arsyinta YouTube channel. This research uses descriptive qualitative type with reception analysis method, the theory used is S-O-R put forward by Houland, et.al. Data Collection Techniques using Interviews. The results of this study stated that informants gave receptions on Nanda Arsyinta's YouTube channel to help consumers in obtaining information about beauty, motivating and inspiring informants to be even better at taking care of themselves.
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