Social Media Instagram as a Promotional Media for Camile Beauty Products
Media Sosial Instagram Sebagai Media Promosi Produk Camile Beauty
DOI:
https://doi.org/10.21070/ups.12436Keywords:
Instagram, Camille Beauty, BeautyAbstract
Information and communication technology continues to experience significant developments from time to time. The development of new media in the form of social media is an innovation that benefits many business actors. One of them is Camille Beauty's product, which uses Instagram as a promotional medium. This study aims to examine the use of Instagram as a promotional medium for Camille Beauty products. The research method uses descriptive qualitative data collection methods, namely observation and documentation. The data analysis technique used is the Miles and Huberman technique which consists of data reduction, data presentation, and drawing conclusions. The results of the study show that Camille Beauty's Instagram products make the most of Instagram's social media so that Camille Beauty's Instargram product visitors continue to increase. This can be seen from the utilization of each feature in Instagram Camille Beauty.
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