Effectiveness of TukuoYuk Platform in the Growth Of MSMES in Sidoarjo
Efektivitas Platform TukuoYuk dalam Pertumbuhan UMKM di Sidoarjo
DOI:
https://doi.org/10.21070/ups.12414Keywords:
Effectiveness, Platform, MSMEs, TukuoYukAbstract
This study aims to analyze the effectiveness of the TukuoYuk platform in supporting business growth among MSMEs in Sidoarjo Regency. A descriptive qualitative method was employed at the Department of Cooperatives and Micro Enterprises of Sidoarjo Regency. Data were collected through observation, interviews, and documentation, with informants selected using purposive sampling, including platform administrators, business actors, and buyers. Data were analyzed using the Miles and Huberman interactive model. The study focused on five indicators: program understanding, target accuracy, timeliness, goal achievement, and tangible changes. The results indicate that TukuoYuk is fairly effective in supporting business growth. Users generally understand the platform, although technological adaptation remains a challenge. Target accuracy was reflected by 70% of users being new to online selling and 85% consisting of micro and small enterprises. Implementation reached 5,300 users, exceeding the 5,000 target. TukuoYuk also contributed to increased turnover, sales, market reach, digital skills, and business collaboration.
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