Motives for Using the Tinder Application for Women
Motif Penggunaan Aplikasi Tinder pada Perempuan
DOI:
https://doi.org/10.21070/ups.1237Keywords:
Tinder , MotiveAbstract
The development of social media has changed behavior patterns which make it easier to socialize, especially in the virtual world with different motives for each individual according to their needs, Tinder is an application that was originally intended for dating, then then tinder users have moved on to other things such as just dating. looking for friends, filling free time, looking for business partners, promiscuity/open bo, to other things. So now it is more categorized as a social media application. According to the statistical data released by the sensor tower 2020 website and the 2022 data survey, the tinder application is categorized as a social media application based on dating apps as the application most frequently downloaded and used. This study uses a qualitative method with a virtual ethnographic study conducted on five informants to find out what motives underlie users using Tinder, using McGuire's Motive
Theory.
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