Design Of A Web-Based Honda Motorcycle Marketing and Sales Information System With Crm Integration and Sales Reports

Perancangan Sistem Informasi Pemasaran dan Penjualan Motor Honda Berbasis Web Dengan Integrasi Crm dan Laporan Penjualan

Abstract

The expansion of digital technology has changed the way automotive businesses conduct marketing, sales, and customer service. In motorcycle dealerships, the continued use of manual promotional activities and sales records can restrict market reach, complicate customer-data management, and slow the preparation of sales information. This research focuses on designing a web-based information system for Honda motorcycle marketing and sales by combining Customer Relationship Management (CRM) functions with automated sales reporting. The development process follows the Waterfall model through requirements identification, system planning, implementation, testing, and maintenance. The resulting application accommodates product information, customer records, motorcycle orders, CRM activities, and periodic sales reports. The design is intended to simplify operational activities, organize customer interactions, assist digital promotion, and present sales data in a form that can be used by management. The proposed system therefore provides an integrated platform for supporting the digitalization of marketing and sales activities at Honda motorcycle dealerships.