Communication of Sidoarjo Regency Social Service in the Health Insurance Program for the Poor (JKMM)
Komunikasi Pelayanan Dinas Sosial Kabupaten Sidoarjo Dalam Program Jaminan Kesehatan Masyarakat Miskin (JKMM)
DOI:
https://doi.org/10.21070/ups.1231Keywords:
Communication, ServicesAbstract
This study uses a qualitative descriptive research method to describe the situation and aspects that need attention in the effectiveness of the JKMM program service communication to the community carried out by the Sidoarjo Social Service. There are five general qualities in the effectiveness of communication, namely openness, empathy, supportive attitude, positive attitude, and equality. The research results show that effective communication is very important in social services, including in the JKMM program. In service communication, the Sidoarjo Social Service has demonstrated openness by providing uncovered information, having an empathetic attitude towards the community, and providing support through online and offline services. This shows the efforts made to achieve a common understanding between the communicator (Social Service) and the communicant (recipient community). So that the Sidoarjo Social Service has succeeded in creating effective service communication in the JKMM program.
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