Marketing Strategy Analysis Through @antzcreator's TikTok Account
Analisis strategi Pemasaran Melalui akun TikTok @antzcreator
DOI:
https://doi.org/10.21070/ups.1227Keywords:
analysis, tiktok, marketing, digitalAbstract
This journal aims to provide a comprehensive understanding of the use of TikTok in marketing strategies. In addition, we will also discuss the influence of TikTok on business growth and how businesses can measure the success of their marketing campaigns on this platform. The method used in this study is qualitative using tiktok @antzcreator account content analysis. Antzcreator itself is a bridal photography and videography service located in Malang, Surabaya and Jakarta which has been established since 2017. Research findings are linked to existing marketing theories and relevant literature. Advantages of Using TikTok as a MSMFI Marketing Strategy, Challenges and Solutions, Practical Implications and Recommendations. The results of the study obtained were the Tiktok @antzcreator account using digital marketing techniques, namely Influencer marketing techniques, Story Telling, Tagar, Feedback, Audio Music, Sales promotion.
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