Analysis of the Influence of Patient Perceptions of Mix Marketing on Patient Loyalty at the Muhammadiyah Probolinggo Mother and Child Hospital
Analisis Pengaruh Persepsi Pasien tentang Mix Marketing terhadap Loyalitas Pasien di Rumah Sakit Ibu dan Anak Muhammadiyah Probolinggo
DOI:
https://doi.org/10.21070/ups.1195Keywords:
Perception, Marketing Mix, Customer LoyaltyAbstract
This study aims to answer the problems of patient perceptions regarding the marketing mix associated with their loyalty to the Muhammadiyah Probolinggo city Mother and Child Hospital. Based on the questionnaires, the researcher was able to describe the level of patient perception and loyalty patient. This research uses quantitative in producing existing variables according to the questionnaire distributed by the researcher. The sampling technique in this study is probability sampling. The method used is simple random sampling. The results of this study indicate that the patient's perception of the marketing mix has an effect on their loyalty. Quality of Service has positive results and is significant on patient perceptions. Likewise, the quality of the place and the tariff affect the level of patient perception and their loyalty. Thus, in general, patient perceptions are at a good level regarding marketing mix (mix marketing) which also affects their level of loyalty.
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