DOI of the published article http://dx.doi.org/10.35931/aq.v17i3.2158
PT KAI's Public Relations Strategy in Breaking the Chain of Sexual Violence On Trains
Strategi Humas PT KAI dalam Memutus Mata Rantai Kekerasan Seksual Di Atas Kereta Api
DOI:
https://doi.org/10.21070/ups.1182Keywords:
Strategy, Public Relations, Sexual Violence, PT KAIAbstract
This observation aims to find out how the Public Relations strategy of PT Kereta Api Indonesia in breaking the chain of sexual violence on trains. This research uses a qualitative descriptive approach to look at data, clarify a phenomenon or social reality, and study problems and their units. This research obtained its information from interviews and Focus Group Discussion (FGD). Strategy of PT. Kereta Api Indonesia maintains good relations with train transportation service users, RailFans, Women Crisis Center, Komnas Perempuan, and YLKI. Second, provide appeals and campaigns at stations and on trains based on Law Number 12 of 2022 concerning Sexual Violence Crimes and will blacklist perpetrators of sexual violence for life. From the results of this study, with the strategy carried out by PT KAI Public Relations, 90% of sexual violence cases at the beginning of 2023 have decreased, compared to the beginning of the previous year.
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