DOI of the published article https://e-hakcipta.dgip.go.id/index.php/c?code=NDhmMTNhYzllOTJlMDI3M2M2NGIyOTJmMWE2NGQ2NWYK
Washing Diapers Logo Design (Intellectual Property Rights)
Desain Logo Popok Cuci Pakai (Hak Kekayaan Intelektual)
DOI:
https://doi.org/10.21070/ups.1166Keywords:
Logo design, Reusable diaper, visual identity, Logogram, Logotype, Typography, Syimbolic ColorsAbstract
The process of designing logos for reusable diapers involves the creation of a distinct visual identity for these washable and reusable products. The primary objective of the logo is to differentiate the product from competitors while effectively communicating its unique values and qualities. By incorporating design elements like logograms, logotypes, and typography, the logo seeks to convey messages regarding the practicality, comfort, and sustainability of reusable diapers. The strategic use of colors, such as blue representing peace, pink symbolizing love for children, and orange denoting creativity, serves to reinforce these messages. This abstract emphasizes the significance of a well-executed logo design in establishing a robust and captivating brand identity for consumers.
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