The Influence of Digital Marketing, Brand Image and Customer Satisfaction on Customer Loyalty of Indomie Instant Noodles in Sidoarjo
Pengaruh Digital Marketing, Citra Merek dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan Mie Instan Indomie di Sidoarjo
DOI:
https://doi.org/10.21070/ups.1152Keywords:
Digital Marketing, Brand Image, Customer Satisfaction , Customer LoyaltyAbstract
This study aims to determine the effect of Digital Marketing, Brand Image, and Customer Satisfaction on Customer Loyalty of Indomie Instant Noodles in Sidoarjo. This research is a descriptive research using quantitative methods. The population used in this study were 96 respondents using the accidental sampling technique. This study uses data collection techniques used is a questionnaire. The data analysis technique used in this study is Multiple Linear Regression analysis using the SPSS 22 program (Statistical Program For the Social Sciences). The results of this study indicate that Digital Marketing, Brand Image, and Customer Satisfaction influence Customer Loyalty of Indomie Instant Noodles in Sidoarjo.
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