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Followers Perceptions of Instagram @Wirillet in the Episode “Why Everybody Hate Gen Z”

Persepsi Followers terhadap Instagram @Wirillet pada Episode “Why Everbody Hate Gen Z”

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DOI:

https://doi.org/10.21070/ups.11481

Keywords:

Perception, instagram, Generation Z

Abstract

This study aims to determine the perception of followers of the Instagram account @wirilet towards the content of Why Everybody Hates Gen Z. The content raises the issue of stereotypes that are often attached to Generation Z through a relaxed, critical, and communicative delivery. This study uses qualitative methods to gain an in-depth understanding of followers' perceptions of the content. Research informants are followers of the Instagram account @wirilet from the Generation Z category who have watched the episode of Why Everybody Hates Gen Z and follow the account. Data were obtained through in-depth interviews and observations on the content. The results of the study show that followers' perceptions are formed through 2 stages of David Krech and Richard S. Crutchfield's perception theory, with three indicators: stimulus acceptance, understanding process, and assessment.The content was visually appealing, easy to understand, and portrayed Generation Z positively, fostering new perspectives and positive perceptions.

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2026-08-04

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