Design and Development of Web-Based Digital Product Marketplace Using Seller-Based Approach
Rancang Bangun Marketplace Produk Digital Berbasis Web dengan Pendekatan Seller-Based
DOI:
https://doi.org/10.21070/ups.11339Keywords:
Digital Product, Marketplace, Payment Gateway, Seller-Based, WebAbstract
Most Indonesian commerce platforms focus on physical product supply chains, marginalizing digital creators and hindering brand reputation building. This research develops a web-based digital product marketplace using a seller-based approach that explicitly prioritizes creator identity, profile autonomy, and seller visibility. Developed using the Waterfall Model, the system integrates the Cause-Effect-Solution (CES) framework, UML design, Laravel/React, and Midtrans for secure implementation. System validation yielded a 100% success rate in Black-Box Testing and an 86.5% "highly feasible" rating in User Acceptance Testing (UAT). Load testing demonstrated server robustness with a 0% error rate under 300 concurrent virtual users. In conclusion, these results demonstrate solid prototype feasibility and technical stability under simulated conditions, providing a reliable web architecture that structurally supports creator identity autonomy in the creative economy.
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