The Role of Price, Promotion and Service Quality in Decisions to Purchase Services at PT. Boss Trans Tour and Travel
Peran Harga, Promosi dan Kualitas Pelayanan Terhadap Keputusan Pembelian Jasa Pada PT. Boss Trans Tour and Travel
DOI:
https://doi.org/10.21070/ups.10865Keywords:
Price, Promotion, Service Quality, Purchasing DecisionAbstract
The business world is becoming more competitive every year, especially in the travel industry, which this year offers travel-related services and goods. However, modern customers are also quite picky about the services they receive and are conscious of the costs. Another important element that may impact how a business competes is the role played by clients. The aim of this research is to ascertain how PT. Trans Tour & Travel Boss. A number of criteria, including cost, availability of promotions, and service level, influence the decision to choose Boss Trans Tour & Travel services. This research uses a quantitative methodology based on the Slovin formula and Simple Random Sampling methodology to collect primary data through survey distribution. The research results show that Boss Trans Tour & Travel customers' purchasing decisions are positively and strongly influenced by various elements including costs, special offers, and service quality.
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