Police Campus on Social Media Tiktok Account @Gilang Herlambang for a Dramaturgical Perspective

Polisi Kampus di Media Sosial Tiktok Akun@Gilang Herlambang dalam Perspektif Dramaturgi

Abstract

The development of social media, particularly TikTok, encourages individuals to construct digital identities through deliberate self-presentation strategies. "Campus Police" on the @Gilang Herlambang account is to study it displays a unique and persuasive social. This study aims to analyze the identity construction and of the "Campus Police" from the perspective of Erving Goffman's dramaturgy. They used a descriptive qualitative method with data collection techniques consisting of in-depth interviews. Data analysis out through data reduction, based on the concepts of front stage and back sage and interpretive drawing of conclusions. The results Gilang consciously constructs a humorous and assertive persona on the front stage through consistent symbols, communication style and visual packaging. The back stage functions as a space for identity selection, reflection and management of psychological stress due to public exposure. The identity of the "Campus Police" is the result of symbolic negotiations between actors and audiences in.