The Influence of Social Media, Lifestyle, and Word of Mouth on the Purchasing Decision of Embuncraft in Sidoarjo
Pengaruh Social Media, Gaya Hidup, dan Word of Mouth terhadap Keputusan Pembelian Embuncraft di Sidoarjo
DOI:
https://doi.org/10.21070/ups.1075Keywords:
Social Media, Lifestyle, Word of Mouth, Purchasing DecisionAbstract
The success of a company in influencing consumer purchasing decisions is strongly supported through efforts to build good communication with consumers by providing new innovations in a product. The purpose of this study was to examine the influence of social media, lifestyle and word of mouth on purchasing decisions for Embuncraft in Sidoarjo. This study uses an approach that uses quantitative methods. The population in this study are all Embuncraft customers. In this study using nonprobability sampling technique. The samples taken were 100 respondents from Embuncraft customers in Sidoarjo. Based on the results of the research conducted, it can be concluded that social media has a partial effect on purchasing decisions, lifestyle has a partial effect on purchasing decisions, and word of mouth has a partial effect on purchasing decisions in Embcraft in Sidoarjo
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