Utilization of Instagram as a Promotional Media for Lovrinz Publishers in Instagram Accounts
Pemanfaatan Instagram Sebagai Media Promosi Penerbit Lovrinz Dalam Akun Instagram
DOI:
https://doi.org/10.21070/.107Keywords:
Instagram, Promotion, Strategies, LovrinzAbstract
This research is aimed to know how to use Instagram as promotion media. This research is based promotion mix theory This research was conducted by means of qualitative research by interview and analyzing the results of Instagram uploads and the number of books that were successfully printed in each year and then comparing with previous research. That strategies are using Instagram as personal selling, human relation and personal selling by its testimony and its content. Using Instagram proven very effective.
Keywords – Instagram, Promotion, strategies, Lovrinz
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